Brand
The GongGong mark and how to use it.
The mark
Two Gs, the second turned 180°, their spurs meeting: Gong, Gong. It is drawn in one colour, with nothing around it.
The wordmark
GongGong
The mark and the name, set in Space Grotesk; the second “Gong” is lighter, an echo of the first. Keep space around it at least the height of the mark.
The name
GongGong: one word, a capital G at the start of each half. Not “Gong Gong”, “Gonggong” or “GONGGONG”.
Colours
- EmberThe one accent: primary buttons and the mark.#FF5533
- NightPage background.#0E0F11
- SlateRaised sections.#17181B
- PaperText.#F0F2F4
Type
Space Grotesk for headlines and the wordmark. Geist for everything you read.